MarketingBlurb: November 2006 Archives

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Nov30	The Biggest Secret For Getting Referrals Eric Mattson November 30, 2006 Know More: Marketing Strategy Referral Marketing, WOM Marketing Seth Godin recently wrote about how to get referrals. As always, I think he's right on the money but I wanted to reinforce his last point as his most important. Be worthy. Not just in the work you do, but in your status in the marketplace. I'm far more likely to refer someone with a back story, someone who's an underdog, or relatively unknown. That's why saying "thank you" in deeds (not so much in words) goes such a long way. So often we as marketers get stuck on the tactic ("we need an email this button", "what cheap promotional item can we give someone who refers a friend") and forget the most fundamental truth that great experiences inherently earn referrals. Less-than-great ones don't. What would make your customer's current experience into a WOW one? Need inspiration? You might start with this book or that one. Posted at 4:57 PM \| Permalink \| Comments
Nov30	Entrepreneurial vs. Consensus Marketing Eric Mattson November 30, 2006 Have you sat down recently and really thought about how you (and your team/company if you have one) approach marketing? Is it truly entrepreneurial? Do YOU make things happen? Bold things? Changing the world type of things? Daily? Or... Continue Reading Posted at 4:34 PM \| Permalink \| Comments
	The Secret of Marketing that We All Learned and Forgot Eric Mattson November 30, 2006 Kathy Sierra (another of my favorite bloggers) was nice enough to remind me of one of the greatest secrets of marketing that we have all learned and forgotten. It is the secret power of discovery. Before you give me a blank... Continue Reading Posted at 4:18 PM \| Permalink \| Comments
	Syndero Raises $7 Million for Online Direct Marketing Eric Mattson November 30, 2006 I love it when a company has the guts to tackle a simple business model and deliver through execution. Syndero, which recently raised $7 million in VC funding, is an online direct marketing company. What does that mean? They make... Continue Reading Posted at 3:58 PM \| Permalink \| Comments
	USC Annenberg School Study Reveals Changing Habits Of Online Users Eric Mattson November 30, 2006 The Center for the Digital Future at the USC Annenberg School recently released a study that reveals some very interesting stats and trends in American Internet usage.Some of the highlights: On average, Americans spend ~9 hours/week using it 90% send... Continue Reading Posted at 3:37 PM \| Permalink \| Comments
Nov29	Andrew Chen and the "Experience Cycle" Eric Mattson November 29, 2006 Andrew Chen (formerly of Revenue Science) recently posted about the "experience cycle" and how a company's actual product/service is really only a small part of a customer's total experience.Mr. Chen writes: The EXPERIENCE cycle for the customer starts, in... Continue Reading Posted at 11:49 AM \| Permalink \| Comments
	Pandora, Amazon, iLike, Findory and Netflix Lead The Recommendation Charge Eric Mattson November 29, 2006 There is no debating the fact that Google is the 800-lb. gorilla in the online search space. But as we all spend more time and money online, the race is on to build better personalized recommendation engines. Pandora, Amazon, Netflix,... Continue Reading Posted at 9:46 AM \| Permalink \| Comments
	Why Most Trade Shows Don't Make Dollars And Cents Eric Mattson November 29, 2006 If you walk through any trade show, you will be assaulted by free stuff - pens, key chains, t-shirts, giveaways (e.g. ipods), books, free drink tickets, etc. - all from eager company representatives who are trying to "buy" your... Continue Reading Posted at 6:16 AM \| Permalink \| Comments
Nov28	Why Kids Should Not Be Marketed To Eric Mattson November 28, 2006 I unplugged yesterday to watch a friend's 2-and-1/2-year-old son as a favor. It was an absolute joy to hang around something that pure and happy for a day. One of the things that struck me was how susceptible he was... Continue Reading Posted at 2:45 PM \| Permalink \| Comments
	Are You A "Prosumer"? Eric Mattson November 28, 2006 Prosumer is a term that you're going to start hearing more and more. Wikipedia defines a prosumer as: "Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on... Continue Reading Posted at 1:24 PM \| Permalink \| Comments
	Tara Hunt Lays Down Community Marketing's Rules Of Engagement in Vitamin Eric Mattson November 28, 2006 Tara Hunt is one of my favorite bloggers right now. I love that whenever she mixes the Kool-Aid, she's the first one to drink it (or perhaps bathe in it). Recently, she wrote a great article call The Rules... Continue Reading Posted at 1:06 PM \| Permalink \| Comments
	Pondering the Future of Mobile Marketing Eric Mattson November 28, 2006 MobileWeb Metrix (a joint effort of Telephia and comScore) recently released a study comparing the usage of certain Internet applications on PCs vs. mobile phones. The relevant graph is: It is worth noting the very small usage numbers for mobile... Continue Reading Posted at 1:03 PM \| Permalink \| Comments
	Run, Throw, Block and Takkle?! Eric Mattson November 28, 2006 Thanks to my friendly Alarm Clock, I awoke this morning to the news that a new social networking company called Takkle was funded recently. Takkle is tackling the challenge of connecting high school athletes, coaches and fans. My gut... Continue Reading Posted at 11:28 AM \| Permalink \| Comments
Nov26	Mouthing Off About Word Of Mouth Eric Mattson November 26, 2006 Word of mouth and its power in the marketplace is a topic that gets a lot of discussion in the marketing world today. There have been some great books about the subject in recent years including The Tipping Point, Creating... Continue Reading Posted at 11:00 PM \| Permalink \| Comments
	Threadless - The Poster Child of Community Marketing Eric Mattson November 26, 2006 Threadless, in case you're not familiar with the company, is a community-driven online t-shirt store/content based in Chicago. The site does a phenomenal job leveraging their 300,000 person strong community to create products (people submit designs that are voted on... Continue Reading Posted at 8:08 PM \| Permalink \| Comments
	The Secret Marketing Technique of the Blogosphere Eric Mattson November 26, 2006 There is a "secret" marketing technique that is one of the major techniques for building and marketing a blog successfully. It can be summed up in a single word: Reciprocity. Or, if you prefer, a short and well-known phrase:"I'll... Continue Reading Posted at 2:58 PM \| Permalink \| Comments
Nov25	Seth Godin Says: All The World's A Market, And All The Men And Women Merely Marketers Eric Mattson November 25, 2006 Seth Godin recently took up Hugh MacLeod's thrown gauntlet to write a 500 word (or less) manifesto about marketing. In all of its glory, here it is: Unforgivable. Does it take 500 words to change things? Probably not. It... Continue Reading Posted at 4:37 PM \| Permalink \| Comments
	User/Submitter Launches And Brings Digg Marketing To The Masses Eric Mattson November 25, 2006 Abusing Digg just got cheaper than ever. User/Submitter may simply be the cheapest possible way to buy traffic online right now. Cheaper than high-tech SEO, cheaper than buying links, cheaper that community marketing and cheaper than PPC. Why go to... Continue Reading Posted at 3:31 PM \| Permalink \| Comments
	LivingDot Has Rock Star Customer Service Eric Mattson November 25, 2006 Lately I've been doing some work with a small dedicated blog hosting company named LivingDot. I have been incredibly impressed with their customer service. They respond promptly (even at 11pm on the Friday after Thanksgiving) with well-written and knowledgeable answers.... Continue Reading Posted at 12:08 AM \| Permalink \| Comments
Nov24	The CPM of Viral Video Eric Mattson November 24, 2006 Online video is a topic that receives a fair amount for buzz these days. From YouTube's sale for $1.65 Billion to the instant stars created by a viral videos, marketers and entrepreneurs everywhere are fascinated. But what is the... Continue Reading Posted at 11:13 AM \| Permalink \| Comments
	Bending The Rules In Marketing Eric Mattson November 24, 2006 Seth Godin ranted a bit recently about the "stories" that Jetblue tells compared to the TSA. Seth's looking at this situation from a 30,000 foot level and while I like and appreciate that, I'd like to descend to the 3... Continue Reading Posted at 10:54 AM \| Permalink \| Comments
Nov23	Do You Really Appreciate Your Customers? Eric Mattson November 23, 2006 On a holiday weekend built around the idea of giving thanks for everything in our lives, I feel it is appropriate to stop for a moment and think about customer appreciation. Customers and their money are the driving force of... Continue Reading Posted at 1:30 PM \| Permalink \| Comments
	Influencing People Vs. Influencing Machines - Pinko Marketing Gains Steam Eric Mattson November 23, 2006 Aaron Wall of SEO Book wrote recently about how the ROI of influencing people (social media, viral efforts, etc.) is becoming more effective than influencing machines (traditional SEO). His point is simply that as search engines become increasingly intelligent and... Continue Reading Posted at 8:10 AM \| Permalink \| Comments
Nov22	How Social Media Got Spammed Eric Mattson November 22, 2006 A few days ago, I asked if you were a gamer, as in someone who "games the system." Today, I ran across a detailed example of gaming a system, this time using social media. Niall Kennedy, a "syndication geek" from... Continue Reading Posted at 9:41 PM \| Permalink \| Comments
	SpyFu (SpyFoo.com) Airs The Secrets Of Pay Per Click Marketing Eric Mattson November 22, 2006 Like most quant jocks, I like online marketing because of how measurable it is. However, it just drives me crazy to know how much data there is out there that I can't see. Thus I love it when I run... Continue Reading Posted at 5:11 PM \| Permalink \| Comments
	Customer Inertia Does Not Equal Customer Loyalty - Are You Asking The Ultimate Question? Eric Mattson November 22, 2006 How often have you bought a product out of habit? Or because the costs of switching (filling out lots of forms, dealing with annoying reps who try and talk you out of it, searching for an alternative, etc.) seemed... Continue Reading Posted at 4:21 PM \| Permalink \| Comments
	Marketing Via Social Capital Eric Mattson November 22, 2006 I love the idea of marketing via social capital. No, I'm not referring to directly to social media here. Social capital is a broader idea than that. Wikipedia defines social capital as: Social capital is a core concept in business,... Continue Reading Posted at 3:33 PM \| Permalink \| Comments
Nov21	Potential vs. Experience - What's Your Marketing Hiring Bias? Eric Mattson November 21, 2006 I've done a fair amount of hiring and interviewing from both sides of the table. The hiring process is really just a marketing game and so I wanted to comment on a common bias that I see and why... Continue Reading Posted at 6:12 PM \| Permalink \| Comments
	Repetition, Repetition, Repetition (And Why It Matters In Marketing) Eric Mattson November 21, 2006 The importance of repetition is often overlooked in marketing and advertising. How, with the thousands of ads each of us is exposed to every day, can I say that? Let me use explain using a simple example or two.... Continue Reading Posted at 9:48 AM \| Permalink \| Comments
	Ajax, RSS and Web Analytics Eric Mattson November 21, 2006 Last Friday, I was chatting with Jeff Cram of iSite Design about designing websites with web analytics in mind. One of the subjects that came up was the challenges that rich media (Ajax, etc.) and RSS are creating to... Continue Reading Posted at 9:23 AM \| Permalink \| Comments
Nov20	What's Your SECRET? Double, Double Animal Style And More! Eric Mattson November 20, 2006 Making your customers feel special is a great marketing principle to follow. There are a multitude of ways to do it - great prompt service, a hand-written thank you note, etc. But my favorite method is the SECRET. The SECRET... Continue Reading Posted at 11:31 AM \| Permalink \| Comments
	How To Design A Viral Application Eric Mattson November 20, 2006 YouTube is certainly one of the major success stories of the most recent entrepreneurial boom. They built a $1.65 billion company through viral marketing. How did they do it? The secret, according to a recent speech given by Jawed Karim,... Continue Reading Posted at 11:08 AM \| Permalink \| Comments
Nov19	Reviving the Brand of Bond Eric Mattson November 19, 2006 One of the most well-known franchises in cinema released a new movie this weekend. That's right. Bond, James Bond, is back. The new movie, Casino Royale, restarts the franchise in more ways than one - a new actor (Daniel Craig),... Continue Reading Posted at 11:09 PM \| Permalink \| Comments
	The Future of Marketing - Online Oh My! Eric Mattson November 19, 2006 In the time-starved marketing world of today, it is sometimes hard to step back and see the big picture of marketing spending and trends. Online marketing from pay-per-click to social media certainly gets a lot of attention these days but... Continue Reading Posted at 10:51 PM \| Permalink \| Comments
	The Double-Edged Sword Of Being Cutting Edge Eric Mattson November 19, 2006 Social media, for all its potential and hype, is still in the early stages of its adoption life cycle within the business world. The adoption rate of blogs with the Fortune 500 is only 8%. Wikis, social networking, podcasts, crowdsourcing,... Continue Reading Posted at 9:55 PM \| Permalink \| Comments
Nov18	Go Beyond The Blog Eric Mattson November 18, 2006 This might seem like a funny post title coming from a professional blogger. But I believe that it is important to cut through all the hype surrounding blogs today. Many people are asking if they or their company needs a... Continue Reading Posted at 2:52 PM \| Permalink \| Comments
	What Does Your Scoreboard Look Like? Eric Mattson November 18, 2006 Football is such a great game. Clear objectives. Measurable results. Simple rules. And, at any point, a quick glance at the scoreboard tells you an enormous amount about the game being played. Marketing certainly seems more complex. But does it... Continue Reading Posted at 1:38 PM \| Permalink \| Comments
Nov17	Once More With Feeling - Blog PR Is Personal! Eric Mattson November 17, 2006 I received an email pitch from a PR flack the other day. He worked at one of the big firms that charge their clients a lot of money each month for their "expert" services. Let's call them Seber Whandwick for... Continue Reading Posted at 10:36 PM \| Permalink \| Comments
	Are You A Gamer? Eric Mattson November 17, 2006 No, I'm not talking about PlayStation3, Wii or Xbox. Instead, I'm referring to the many systems out there (search, Digg, social networking, the blogosphere, viral video) that can have a huge influence on traffic/success/money/fame if you could only leverage their... Continue Reading Posted at 9:52 PM \| Permalink \| Comments
	How Many Languages Can You Market In? Eric Mattson November 17, 2006 No, I'm not talking about Spanish, Russian, Chinese or any of those other cool international languages that spies speak. Instead, I'm referring to geek, shopper, athlete, parent, salesperson, gamer and the myriad of sub-languages within our own. I spent last... Continue Reading Posted at 9:42 PM \| Permalink \| Comments
	What Marketers Can Learn From Politicians Eric Mattson November 17, 2006 I watched the 2006 US election closely and believe there are is a HUGE lesson in it for marketers. Being different from the competition is sometimes enough. Seth Godin would tell you to be remarkable (i.e. different in a good... Continue Reading Posted at 9:26 PM \| Permalink \| Comments
	A New Author Takes Over MarketingBlurb Eric Mattson November 17, 2006 Greetings All, My name is Eric Mattson and I'm the new blogger for MarketingBlurb. I'm excited to be joining the Know More Media team and bringing you the best of the marketing blogosphere & beyond. As the former head of... Continue Reading Posted at 9:04 PM \| Permalink \| Comments

« October 2006 | Main | December 2006 »

Nov30	The Biggest Secret For Getting Referrals Eric Mattson November 30, 2006 Know More: Marketing Strategy Referral Marketing, WOM Marketing Seth Godin recently wrote about how to get referrals. As always, I think he's right on the money but I wanted to reinforce his last point as his most important. Be worthy. Not just in the work you do, but in your status in the marketplace. I'm far more likely to refer someone with a back story, someone who's an underdog, or relatively unknown. That's why saying "thank you" in deeds (not so much in words) goes such a long way. So often we as marketers get stuck on the tactic ("we need an email this button", "what cheap promotional item can we give someone who refers a friend") and forget the most fundamental truth that great experiences inherently earn referrals. Less-than-great ones don't. What would make your customer's current experience into a WOW one? Need inspiration? You might start with this book or that one. Posted at 4:57 PM \| Permalink \| Comments
Nov30	Entrepreneurial vs. Consensus Marketing Eric Mattson November 30, 2006 Have you sat down recently and really thought about how you (and your team/company if you have one) approach marketing? Is it truly entrepreneurial? Do YOU make things happen? Bold things? Changing the world type of things? Daily? Or... Continue Reading Posted at 4:34 PM \| Permalink \| Comments
	The Secret of Marketing that We All Learned and Forgot Eric Mattson November 30, 2006 Kathy Sierra (another of my favorite bloggers) was nice enough to remind me of one of the greatest secrets of marketing that we have all learned and forgotten. It is the secret power of discovery. Before you give me a blank... Continue Reading Posted at 4:18 PM \| Permalink \| Comments
	Syndero Raises $7 Million for Online Direct Marketing Eric Mattson November 30, 2006 I love it when a company has the guts to tackle a simple business model and deliver through execution. Syndero, which recently raised $7 million in VC funding, is an online direct marketing company. What does that mean? They make... Continue Reading Posted at 3:58 PM \| Permalink \| Comments
	USC Annenberg School Study Reveals Changing Habits Of Online Users Eric Mattson November 30, 2006 The Center for the Digital Future at the USC Annenberg School recently released a study that reveals some very interesting stats and trends in American Internet usage.Some of the highlights: On average, Americans spend ~9 hours/week using it 90% send... Continue Reading Posted at 3:37 PM \| Permalink \| Comments
Nov29	Andrew Chen and the "Experience Cycle" Eric Mattson November 29, 2006 Andrew Chen (formerly of Revenue Science) recently posted about the "experience cycle" and how a company's actual product/service is really only a small part of a customer's total experience.Mr. Chen writes: The EXPERIENCE cycle for the customer starts, in... Continue Reading Posted at 11:49 AM \| Permalink \| Comments
	Pandora, Amazon, iLike, Findory and Netflix Lead The Recommendation Charge Eric Mattson November 29, 2006 There is no debating the fact that Google is the 800-lb. gorilla in the online search space. But as we all spend more time and money online, the race is on to build better personalized recommendation engines. Pandora, Amazon, Netflix,... Continue Reading Posted at 9:46 AM \| Permalink \| Comments
	Why Most Trade Shows Don't Make Dollars And Cents Eric Mattson November 29, 2006 If you walk through any trade show, you will be assaulted by free stuff - pens, key chains, t-shirts, giveaways (e.g. ipods), books, free drink tickets, etc. - all from eager company representatives who are trying to "buy" your... Continue Reading Posted at 6:16 AM \| Permalink \| Comments
Nov28	Why Kids Should Not Be Marketed To Eric Mattson November 28, 2006 I unplugged yesterday to watch a friend's 2-and-1/2-year-old son as a favor. It was an absolute joy to hang around something that pure and happy for a day. One of the things that struck me was how susceptible he was... Continue Reading Posted at 2:45 PM \| Permalink \| Comments
	Are You A "Prosumer"? Eric Mattson November 28, 2006 Prosumer is a term that you're going to start hearing more and more. Wikipedia defines a prosumer as: "Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on... Continue Reading Posted at 1:24 PM \| Permalink \| Comments
	Tara Hunt Lays Down Community Marketing's Rules Of Engagement in Vitamin Eric Mattson November 28, 2006 Tara Hunt is one of my favorite bloggers right now. I love that whenever she mixes the Kool-Aid, she's the first one to drink it (or perhaps bathe in it). Recently, she wrote a great article call The Rules... Continue Reading Posted at 1:06 PM \| Permalink \| Comments
	Pondering the Future of Mobile Marketing Eric Mattson November 28, 2006 MobileWeb Metrix (a joint effort of Telephia and comScore) recently released a study comparing the usage of certain Internet applications on PCs vs. mobile phones. The relevant graph is: It is worth noting the very small usage numbers for mobile... Continue Reading Posted at 1:03 PM \| Permalink \| Comments
	Run, Throw, Block and Takkle?! Eric Mattson November 28, 2006 Thanks to my friendly Alarm Clock, I awoke this morning to the news that a new social networking company called Takkle was funded recently. Takkle is tackling the challenge of connecting high school athletes, coaches and fans. My gut... Continue Reading Posted at 11:28 AM \| Permalink \| Comments
Nov26	Mouthing Off About Word Of Mouth Eric Mattson November 26, 2006 Word of mouth and its power in the marketplace is a topic that gets a lot of discussion in the marketing world today. There have been some great books about the subject in recent years including The Tipping Point, Creating... Continue Reading Posted at 11:00 PM \| Permalink \| Comments
	Threadless - The Poster Child of Community Marketing Eric Mattson November 26, 2006 Threadless, in case you're not familiar with the company, is a community-driven online t-shirt store/content based in Chicago. The site does a phenomenal job leveraging their 300,000 person strong community to create products (people submit designs that are voted on... Continue Reading Posted at 8:08 PM \| Permalink \| Comments
	The Secret Marketing Technique of the Blogosphere Eric Mattson November 26, 2006 There is a "secret" marketing technique that is one of the major techniques for building and marketing a blog successfully. It can be summed up in a single word: Reciprocity. Or, if you prefer, a short and well-known phrase:"I'll... Continue Reading Posted at 2:58 PM \| Permalink \| Comments
Nov25	Seth Godin Says: All The World's A Market, And All The Men And Women Merely Marketers Eric Mattson November 25, 2006 Seth Godin recently took up Hugh MacLeod's thrown gauntlet to write a 500 word (or less) manifesto about marketing. In all of its glory, here it is: Unforgivable. Does it take 500 words to change things? Probably not. It... Continue Reading Posted at 4:37 PM \| Permalink \| Comments
	User/Submitter Launches And Brings Digg Marketing To The Masses Eric Mattson November 25, 2006 Abusing Digg just got cheaper than ever. User/Submitter may simply be the cheapest possible way to buy traffic online right now. Cheaper than high-tech SEO, cheaper than buying links, cheaper that community marketing and cheaper than PPC. Why go to... Continue Reading Posted at 3:31 PM \| Permalink \| Comments
	LivingDot Has Rock Star Customer Service Eric Mattson November 25, 2006 Lately I've been doing some work with a small dedicated blog hosting company named LivingDot. I have been incredibly impressed with their customer service. They respond promptly (even at 11pm on the Friday after Thanksgiving) with well-written and knowledgeable answers.... Continue Reading Posted at 12:08 AM \| Permalink \| Comments
Nov24	The CPM of Viral Video Eric Mattson November 24, 2006 Online video is a topic that receives a fair amount for buzz these days. From YouTube's sale for $1.65 Billion to the instant stars created by a viral videos, marketers and entrepreneurs everywhere are fascinated. But what is the... Continue Reading Posted at 11:13 AM \| Permalink \| Comments
	Bending The Rules In Marketing Eric Mattson November 24, 2006 Seth Godin ranted a bit recently about the "stories" that Jetblue tells compared to the TSA. Seth's looking at this situation from a 30,000 foot level and while I like and appreciate that, I'd like to descend to the 3... Continue Reading Posted at 10:54 AM \| Permalink \| Comments
Nov23	Do You Really Appreciate Your Customers? Eric Mattson November 23, 2006 On a holiday weekend built around the idea of giving thanks for everything in our lives, I feel it is appropriate to stop for a moment and think about customer appreciation. Customers and their money are the driving force of... Continue Reading Posted at 1:30 PM \| Permalink \| Comments
	Influencing People Vs. Influencing Machines - Pinko Marketing Gains Steam Eric Mattson November 23, 2006 Aaron Wall of SEO Book wrote recently about how the ROI of influencing people (social media, viral efforts, etc.) is becoming more effective than influencing machines (traditional SEO). His point is simply that as search engines become increasingly intelligent and... Continue Reading Posted at 8:10 AM \| Permalink \| Comments
Nov22	How Social Media Got Spammed Eric Mattson November 22, 2006 A few days ago, I asked if you were a gamer, as in someone who "games the system." Today, I ran across a detailed example of gaming a system, this time using social media. Niall Kennedy, a "syndication geek" from... Continue Reading Posted at 9:41 PM \| Permalink \| Comments
	SpyFu (SpyFoo.com) Airs The Secrets Of Pay Per Click Marketing Eric Mattson November 22, 2006 Like most quant jocks, I like online marketing because of how measurable it is. However, it just drives me crazy to know how much data there is out there that I can't see. Thus I love it when I run... Continue Reading Posted at 5:11 PM \| Permalink \| Comments
	Customer Inertia Does Not Equal Customer Loyalty - Are You Asking The Ultimate Question? Eric Mattson November 22, 2006 How often have you bought a product out of habit? Or because the costs of switching (filling out lots of forms, dealing with annoying reps who try and talk you out of it, searching for an alternative, etc.) seemed... Continue Reading Posted at 4:21 PM \| Permalink \| Comments
	Marketing Via Social Capital Eric Mattson November 22, 2006 I love the idea of marketing via social capital. No, I'm not referring to directly to social media here. Social capital is a broader idea than that. Wikipedia defines social capital as: Social capital is a core concept in business,... Continue Reading Posted at 3:33 PM \| Permalink \| Comments
Nov21	Potential vs. Experience - What's Your Marketing Hiring Bias? Eric Mattson November 21, 2006 I've done a fair amount of hiring and interviewing from both sides of the table. The hiring process is really just a marketing game and so I wanted to comment on a common bias that I see and why... Continue Reading Posted at 6:12 PM \| Permalink \| Comments
	Repetition, Repetition, Repetition (And Why It Matters In Marketing) Eric Mattson November 21, 2006 The importance of repetition is often overlooked in marketing and advertising. How, with the thousands of ads each of us is exposed to every day, can I say that? Let me use explain using a simple example or two.... Continue Reading Posted at 9:48 AM \| Permalink \| Comments
	Ajax, RSS and Web Analytics Eric Mattson November 21, 2006 Last Friday, I was chatting with Jeff Cram of iSite Design about designing websites with web analytics in mind. One of the subjects that came up was the challenges that rich media (Ajax, etc.) and RSS are creating to... Continue Reading Posted at 9:23 AM \| Permalink \| Comments
Nov20	What's Your SECRET? Double, Double Animal Style And More! Eric Mattson November 20, 2006 Making your customers feel special is a great marketing principle to follow. There are a multitude of ways to do it - great prompt service, a hand-written thank you note, etc. But my favorite method is the SECRET. The SECRET... Continue Reading Posted at 11:31 AM \| Permalink \| Comments
	How To Design A Viral Application Eric Mattson November 20, 2006 YouTube is certainly one of the major success stories of the most recent entrepreneurial boom. They built a $1.65 billion company through viral marketing. How did they do it? The secret, according to a recent speech given by Jawed Karim,... Continue Reading Posted at 11:08 AM \| Permalink \| Comments
Nov19	Reviving the Brand of Bond Eric Mattson November 19, 2006 One of the most well-known franchises in cinema released a new movie this weekend. That's right. Bond, James Bond, is back. The new movie, Casino Royale, restarts the franchise in more ways than one - a new actor (Daniel Craig),... Continue Reading Posted at 11:09 PM \| Permalink \| Comments
	The Future of Marketing - Online Oh My! Eric Mattson November 19, 2006 In the time-starved marketing world of today, it is sometimes hard to step back and see the big picture of marketing spending and trends. Online marketing from pay-per-click to social media certainly gets a lot of attention these days but... Continue Reading Posted at 10:51 PM \| Permalink \| Comments
	The Double-Edged Sword Of Being Cutting Edge Eric Mattson November 19, 2006 Social media, for all its potential and hype, is still in the early stages of its adoption life cycle within the business world. The adoption rate of blogs with the Fortune 500 is only 8%. Wikis, social networking, podcasts, crowdsourcing,... Continue Reading Posted at 9:55 PM \| Permalink \| Comments
Nov18	Go Beyond The Blog Eric Mattson November 18, 2006 This might seem like a funny post title coming from a professional blogger. But I believe that it is important to cut through all the hype surrounding blogs today. Many people are asking if they or their company needs a... Continue Reading Posted at 2:52 PM \| Permalink \| Comments
	What Does Your Scoreboard Look Like? Eric Mattson November 18, 2006 Football is such a great game. Clear objectives. Measurable results. Simple rules. And, at any point, a quick glance at the scoreboard tells you an enormous amount about the game being played. Marketing certainly seems more complex. But does it... Continue Reading Posted at 1:38 PM \| Permalink \| Comments
Nov17	Once More With Feeling - Blog PR Is Personal! Eric Mattson November 17, 2006 I received an email pitch from a PR flack the other day. He worked at one of the big firms that charge their clients a lot of money each month for their "expert" services. Let's call them Seber Whandwick for... Continue Reading Posted at 10:36 PM \| Permalink \| Comments
	Are You A Gamer? Eric Mattson November 17, 2006 No, I'm not talking about PlayStation3, Wii or Xbox. Instead, I'm referring to the many systems out there (search, Digg, social networking, the blogosphere, viral video) that can have a huge influence on traffic/success/money/fame if you could only leverage their... Continue Reading Posted at 9:52 PM \| Permalink \| Comments
	How Many Languages Can You Market In? Eric Mattson November 17, 2006 No, I'm not talking about Spanish, Russian, Chinese or any of those other cool international languages that spies speak. Instead, I'm referring to geek, shopper, athlete, parent, salesperson, gamer and the myriad of sub-languages within our own. I spent last... Continue Reading Posted at 9:42 PM \| Permalink \| Comments
	What Marketers Can Learn From Politicians Eric Mattson November 17, 2006 I watched the 2006 US election closely and believe there are is a HUGE lesson in it for marketers. Being different from the competition is sometimes enough. Seth Godin would tell you to be remarkable (i.e. different in a good... Continue Reading Posted at 9:26 PM \| Permalink \| Comments
	A New Author Takes Over MarketingBlurb Eric Mattson November 17, 2006 Greetings All, My name is Eric Mattson and I'm the new blogger for MarketingBlurb. I'm excited to be joining the Know More Media team and bringing you the best of the marketing blogosphere & beyond. As the former head of... Continue Reading Posted at 9:04 PM \| Permalink \| Comments

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