My name is Eric Mattson and I'm the new blogger for MarketingBlurb. I'm excited to be joining the Know More Media team and bringing you the best of the marketing blogosphere & beyond.
As the former head of direct marketing, market research and marketing analytics for a major wholesale clothing company, I certainly bring some "old school" marketing skills to the table. But I've also embraced the social media revolution as host of one of the leading marketing podcasts on the Internet - MarketingMonger.
I'm also blazing new trails in the academic research around social media in partnership with Professor Nora Barnes of the University of Massachusetts, Dartmouth. Our most recent paper, "Thinking Like A Blogger: Is Blogging An Attitude That Can Be Taught?", was the lead article in the Journal of New Communications Research (Fall 2006).
If you'd like to chat or give me some feedback, please drop me a line. I can be reached at eric@ericmattson.com.
Great to see you here, Eric. I'm sure you'll take this baton and run with it well.
Excellent paper with Prof. Barnes, by the way.
Posted by: Easton Ellsworth | November 18, 2006 8:36 AM | Permalink to Comment