Last Friday, I was chatting with Jeff Cram of iSite Design about designing websites with web analytics in mind.
One of the subjects that came up was the challenges that rich media (Ajax, etc.) and RSS are creating to how we traditionally measure website usage. Rich media poses a problem due to the traditional obsession with page views and CPMs. RSS offers a different problem because it pushes your content beyond your control.
There are some companies starting to tackle this challenge from large players like WebSideStory and Feedburner to smaller (and recently acquired players) like MeasureMap and BlogBeat.
Given the large vested interest that both publishers (who make their money through web advertising) and advertisers (who buy that advertising to drive their growth) have in this space, I'm sure that these issues won't stay unsolved for long.
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