Prosumer is a term that you're going to start hearing more and more. Wikipedia defines a prosumer as:
"Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on conflicting spins: the business sector sees the prosumer as a means of offering a wider range of products and services whereas activists see the prosumer as having greater independence from the mainstream economy."
It was originally coined over 2 decades ago in by futurologist Alvin Toffler in his book The Third Wave but it is now starting to gain some major momentum on the back of trends like crowdsourcing, social media, and the plummeting cost of technology.
Can you think of a way to leverage the rise of the "prosumer" to help your business?
Comment Preview