Marketing and all things related

This might seem like a funny post title coming from a professional blogger. But I believe that it is important to cut through all the hype surrounding blogs today. Many people are asking if they or their company needs a blog or two. Some people are saying yes.

However, the answer from my recent research into blogging and the attitudes surrounding it is...no. But why then, you might ask, is there so much hype around blogging?

Because blogs are extremely useful at helping humanize a business (and because hype makes for better headlines). The key thing to understand is that the appealing traits of blogs - transparency, frequency, honesty, openness and a human "voice" - are not restricted exclusively to blogging. Those traits, according to the 80 expert bloggers we surveyed, are what really matters. They can be used on a blog, website, brochure, email newsletter or sales call with equal effectiveness.

Want to learn more?

Pick up a copy of the Journal of New Communications Research.