other cool international languages that spies speak. Instead, I'm referring to geek, shopper, athlete, parent, salesperson, gamer and the myriad of sub-languages within our own.
I spent last weekend at Seattle Mindcamp, an “unconference” for geeks, in an effort to brush up on my geek speak. The acronyms flew like rain on a Seattle fall day and my eyes did glaze over once or twice. Yet, despite almost drowning in the flood of HTTP, XML, RSS, EC2, CGM, and UNIX, by the end of the conference I was chattering like a native.
And the next time I need to market to a geek, I’ll be ready.
How many languages do you speak? Not enough? You can pick up the basics of a new one today.
Here are a few ideas to get you started:
• Invite someone fluent in the language you want to learn out to lunch
• Pick up, or better yet, subscribe to a magazine in that space
• Check out the wikipedia entries on it
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