Word of mouth and its power in the marketplace is a topic that gets a lot of discussion in the marketing world today. There have been some great books about the subject in recent years including The Tipping Point, Creating Customer Evangelists, and Buzz Marketing.
Today, I was excited to discover that Ben McConnell and Jackie Huba, the authors of Creating Customer Evangelists, have a new book called Citizen Marketers. The book is a guide to understanding and discussing the significant changes caused by social media. The authors believe that:
A solitary citizen today with a blog or podcast has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before. With a voice, a vote and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business. Social media are enabling the fusion of pop culture with traditional marketing, and it's causing all manner of disruption.
I know what I want for Christmas.
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