There is no debating the fact that Google is the 800-lb. gorilla in the online search space. But as we all spend more time and money online, the race is on to build better personalized recommendation engines. Pandora, Amazon, Netflix, iLike, Findory and others are leading the charge to replace traditional search because of its flaws.
Traditional search doesn't necessarily turn up the best product or the right service. It turns up popular ones (based on inbound links, etc.) or those that have done well SEOing their website. Recommendation systems, on the other hand, help us find things that fit us.
As marketers, we must ask ourselves. If we had to rely solely on our customers recommending our product or service for marketing, how would our busines do? Would it flourish? Or suffer?
I am sure interested to see how this plays out. We think we have patented the most accurate recommendation technology for the internet but we never got any traction. We hope to in the beginning of 2007 -- stay tuned.
Posted by: Arnie | November 30, 2006 10:53 PM | Permalink to Comment