MobileWeb Metrix (a joint effort of Telephia and comScore) recently released a study comparing the usage of certain Internet applications on PCs vs. mobile phones.
The relevant graph is:
It is worth noting the very small usage numbers for mobile search compared to usage on the PC.
However, that's not the big thought I want to leave you with. The real questions are:
Is your marketing strategy ready for the mobile web?
Is your website mobile accessible?
Do you have a mobile advertising strategy?
Are you personally ready for ads to hit your cell phone?
Mobile search is new and people are just getting the hang of it
Posted by: Mobile Marketing | April 21, 2009 7:51 AM | Permalink to Comment