Thanks to my friendly Alarm Clock, I awoke this morning to the news that a new social networking company called Takkle was funded recently. Takkle is tackling the challenge of connecting high school athletes, coaches and fans.
My gut reaction was that they were smart to be targeting a "high passion" area though sadly the social networking moniker is starting to get pretty old. Plus, at first glance, I also thought they were highly focused which I believe is the key to attract an audience online (especially for a young business).
Sadly, I was wrong. Their press release yields this quote:
"We are initially targeting the high school market but will soon grow the TAKKLE network to encompass all amateur athletics - intramural, club, office league, youth, and fantasy - and create uniquely targeted marketing opportunities for our partners and sponsors."
Let me paraphrase from a marketing perspective.
"All we have to do is sign up everyone who plays, watches or coaches sports in the US except for the pros (<.01%). And because of our lack of focus, we're only competing against focused competitors in every niche."
Sheesh.
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