Like most quant jocks, I like online marketing because of how measurable it is. However, it just drives me crazy to know how much data there is out there that I can't see. Thus I love it when I run across a tool that pulls back the curtain on some of that hidden data.
SpyFu does just that on the "secrets" of pay per click (PPC) advertising (i.e. it shows costs, clicks, advertisers and traffic). It is the evolution of a similar service called Googspy and offers 20x as much data. The site is powered by an application called Velocityscape Web Scraper Plus+, which constantly extracts data from search engines, Alexa, Dmoz, and other sources.
SpyFu is incredibly useful for competitive research and I encourage you to head over and check it out. Before you go though I should warn you that it is pretty addictive.
Hi Everyone,
I found this tool KeywordSpy.com . It is much more powerful than SpyFu. They have over 1 Billion keywords and its very accurate. I've tried www.KeywordSpy.com on my campaigns and it works like magic.
James
Posted by: James Gordon | July 3, 2007 12:49 AM | Permalink to Comment