Marketing and all things related

I love it when a company has the guts to tackle a simple business model and deliver through execution. Syndero, which recently raised $7 million in VC funding, is an online direct marketing company. 

What does that mean?

They make or source products and sell them online.

Or as they put it:

Syndero is a rapidly growing, next-generation direct response product company that focuses on creating high-quality branded consumer products marketed through online media channels. Syndero develops leading brands within large consumer categories by selling best in class products through a subscription-based model that consumers replenish month after month. The company works with multiple suppliers to create quality products marketed direct to the consumer.

Simple. Yet affective. And all about execution.