Marketing and all things related

Seth Godin recently wrote about how to get referrals. As always, I think he's right on the money but I wanted to reinforce his last point as his most important.

• Be worthy. Not just in the work you do, but in your status in the marketplace. I'm far more likely to refer someone with a back story, someone who's an underdog, or relatively unknown. That's why saying "thank you" in deeds (not so much in words) goes such a long way.
  

So often we as marketers get stuck on the tactic ("we need an email this button", "what cheap promotional item can we give someone who refers a friend") and forget the most fundamental truth that great experiences inherently earn referrals.

Less-than-great ones don't.  

What would make your customer's current experience into a WOW one? 

Need inspiration? 

You might start with this book or that one.