Online video is a topic that receives a fair amount for buzz these days. From YouTube's sale for $1.65 Billion to the instant stars created by a viral videos, marketers and entrepreneurs everywhere are fascinated. But what is the business case for rolling the dice and trying to create a viral video campaign of your own?
Well, for one blender company, the equation is now pretty clear. More than 5 million views and 10,000 comments in 5 days for $50. That's a CPM of $50/(5,000,000/1,000) = less than ONE CENT.
You can check out the dedicated website or go straight to YouTube.
Brilliant. And sure to inspire some copycats. Which we will all enjoy watching. Just think of the possibilities - ovens, microwaves, dishwashers, washing machines, lawn mowers...
(Hat tip to Scoble)
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