A friend of mine recently asked me about the implications of such a low adoption rate.
My answer is that it is a double-edged sword.
On one hand, the low adoption rate represents a huge growth opportunity for companies in the space.
The flip side is that those same companies have a huge educational challenge in helping potential customers overcome organizational and habitual inertia.
The good news for you is that if you're blogging and reading blogs, you're ahead of the curve. The sad news is that you haven't heard the last utterance of:
"What is a blog?
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