Marketing and all things related

In the time-starved marketing world of today, it is sometimes hard to step back and see the big picture of marketing spending and trends. Online marketing from pay-per-click to social media certainly gets a lot of attention these days but I'm not sure we all realize how big of a shift we're about to witness.

But as this table from Newspaper Association of America shows, online marketing is still only 1/9 the size of annual TV ad spending and only 1/10 the size of annual newspaper ad spending.



There are so many questions that this arouses in my mind.

Can you imagine 5 more Googles, 5 more Yahoos, 5 more...? Who will they be?

What news tools will arise? New measurement techniques?

Can the media of giants of yesterday make the jump to the new world?

Exciting times, my friends, exciting times.