There is a "secret" marketing technique that is one of the major techniques for building and marketing a blog successfully. It can be summed up in a single word:
Or, if you prefer, a short and well-known phrase:
"I'll scratch your back if you scratch mine."
How can you apply this to your blogosphere efforts?
Simple. Here's a short list.
Someone links/trackbacks to you. Link/trackback back.
Someone emails you. Respond
Someone comments on your blog. Reply on yours. Comment on theirs.
Someone takes the time to fill your survey. Send a thank you note.
Repeat. Repeat. Repeat.
Reciprocity.
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