Kathy Sierra (another of my favorite bloggers) was nice enough to remind me of one of the greatest secrets of marketing that we have all learned and forgotten.
It is the secret power of discovery. Before you give me a blank look, allow me to remind you of the game of peekaboo.
Kathy does a wonderful job explaining the science behind the secret of discovery so I'll let you read it at her blog.
But, before you go, allow me to highlight her last paragraph:
Whether you're trying to get someone's attention, keep their attention, motivate them to stick with something, or help them to learn more deeply and retain what they've learned, leave something for their brain to resolve. Do something to turn their brain on.
Sounds like good advice for a marketer, huh?
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