Football is such a great game. Clear objectives. Measurable results. Simple rules. And, at any point, a quick glance at the scoreboard tells you an enormous amount about the game being played. Marketing certainly seems more complex. But does it have to be? Can you design a scoreboard that's as simple and as powerful?
What would your "points" be?
Time remaining?
Down? Ball on? Yards to Go?
Timeouts Left?
Can you make it that simple?
It may not be as easy. But imagine if you had such a scorecard. How much easier would it be to drive growth? How much easier would it be to allot marketing dollars? How much easier would it be to argue for more marketing dollars?
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