The SECRET is the thing that only customers in the "know" know.
It's the "double, double animal style" off the secret menu at In-N-Out in California.
It's knowing that toffee nut is usually a seasonal flavor at Starbucks but if you make nice with with manager they can get it for you year round.
It's knowing that the real way to eat a Tim Tam is by biting off the corners and sucking coffee through it (aka a "Tim Tam Slam").
What's your SECRET? How can you make your customers feel so special that they obsess about you, don't argue with your prices, buzz about you constantly and love you to death?
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