Yesterday, I posted about marketing with widgets. Today, there was an incredible analysis about the growth of mybloglog and the value of its widget from an advertising perspective.
Fred Wilson (a NY-based VC and prominient blogger) estimates that the market value of the mybloglog widget:
If the widget was an ad, it would be getting a million impressions a day. At the rate that costs on my blog (about $10 cpm) that would cost $300,000 per month. So that's a very valuable attention gathering strategy.
And given the rate that mybloglog is growing, shown in the graph below, the value of their widget is only going to grow and grow. Incredible!
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