Viral marketing is an often observed and rarely understood method for building a brand and web traffic online. One of the most common places that you see it today is on the popular video website YouTube.
Some of the most popular videos on the site have been downloaded millions of times providing the featured companies with an incredibly cheap brand impressions (CPMs in the cents or fractions thereof).
Recently, a Swede named Thomas Baekdal wrote a post examining the common characteristics of great viral marketing and using some fun supporting video examples.
The 7 Tricks of Viral Marketing according to Thomas are:
- Make people feel something
- Do something unexpected
- Do not try to make advertisements
- Make sequels
- Allow sharing, downloading, and embedding
- Connect with comments
- Never restrict access
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