The Aviva Directory recently published a great list of marketing ideas entitled Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups.
The list is packed with great advice but I particularly liked #26, #63 and #76 so let me highlight those for now:
26. E-profiles: manage your reputation. If a potential customer types in your name into a search engine, what sort of results will they see in the top 10? It’s key for you to secure the top 10 results in Google, Yahoo and MSN for searches relating directly and indirectly (if possible) to your brand. You need to be the one defining what people see when they search for you, not your competition. Start by building e-profiles on authority domains such as MySpace, Squidoo, AboutUs, WordPress, Blogger/ Blogspot, MSN Spaces, TypePad, Newsvine, LinkedIn, Rollyo, Wikipedia, etc. Don’t let someone else define who you are.
63. Support your customers even after the sale. Support post-sale questions for your product or service. The cost is a few minutes of your time, but the benefits are long-lasting customer loyalty and word-of-mouth goodwill.
76. Build a funny 404 page. At the time of writing, according to Technorati, the 404 Research Lab had 226 blogs linking to it - quite an achievement for a single 404 page.
And I thought I'd share this piece of advice too since it's smart, free and easy:
58. Brand your free email accounts. Sign up for free email accounts (Hotmail, Google Mail, Yahoo Mail) using your company name as your user name. That way you there won’t be any dupe email accounts available when your evil competitor or phisher starts to try to impersonate you.
What are your favorites?
Yep--
Jeff is a hard working man and is always helping the community by this way or the other.
Best of luck Jeff
Posted by: John | March 17, 2007 10:54 AM | Permalink to Comment