Allow me to paraphrase and answer (ok, basically butcher) the old zen koan:
If you have a website and no one visits it, it doesn't make a sound.
And it certainly doesn't help your brand, increase your customer list, or, gasp, make you any money.
Traditional SEO is still a great tactic for driving traffic to your website and one of the mainstays of basic SEO is the importance of getting high-quality inbound links in any way you can (begging, borrowing, stealing, and buying being the most popular techniques).
For those of you new to the game, TextLinkBrokers just released a Beginner's Guide to Buying Links that you might find useful.
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