In chatting with a potential client (smart developer-type) recently he asked the following question:
"Is marketing ever done?"
My answer:
"No."
Any marketer that tells you different is simply not a great marketer.
There is always something to do in marketing. Even if the budget is gone. Even if it's Friday afternoon at 5pm. Even if it's the last day of the year.
Good marketing takes a plan and execution.
GREAT marketing takes relentless execution, innovation and pushing the limits.
Be GREAT in 2007.
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