There are millions of new blog posts, forum conversations and websites created every day. The odds are good that your company is mentioned in some of them. But how do you track those conversations?
A new start-up called relevantNoise thinks it can help. The company offers a variety of services from instant notification of new online buzz about your targeted issues to a dashboard overview of how the buzz around your targeted issues is tracking.
There is a clear need for this type of service for marketers in the emerging social media world where a single blog post can significantly damage or destroy a brand.
Thanks for the mention! We look at relevantNOISE - and blog monitoring in general - as way to not only avert catastrophe (always good to know why bloggers are bashing you before the mainstream press does, right?) but also as a way to identify business opportunities. Check out the demo and PDF download on the site, if you haven't already.
Thanks again!!
Posted by: Aimee | December 8, 2006 10:40 PM | Permalink to Comment