Online or viral video certainly gets a lot of press, attention and love these days. However, sometimes it can be hard to see how to apply it to your business.
One option for just about any company or organization is to allow your customers to create a commercial or video testimonial for you.
37 Signals is running such a promotion right now for their Basecamp product.
Firefox has done it in the past.
Apple's iPod received one without even requesting it.
But, before you dive in, be aware that such a contest can backlash if your product is controversial. Chevy learned that lesson the hard way when they allowed people to create videos for the new Tahoe.
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