The former author of the Search Engine Lowdown and newly minted consultant, Garrett French recently wrote a great Market Conversation Strategy Guide for those new to social media marketing.
In the guide, he lays out an approach "for the enterprising DIY marketer, with an emphasis – at the end – on search engine presence."
The guide discusses each of the following steps in detail and gives time estimates as well.
1. Create Media Map and Determine Key Media; Assess Your Organization’s Position
2. Assess Your Current Efforts
3. Assessing and Harnessing Employees’ Current Industry Conversations
4. Establishing “Industry Participant” Responsibilities
5. Search Marketing and Your Conversation Project
I highly encourage you to stop by and check this guide out. It's a great primer and foundation for crafting your online/social media strategy.
Comment Preview