There has been a lot of buzz in the blogosphere lately about Google's efforts in the radio advertising space much of it stemming from their acquisition of dMarc advertising earlier this year.
The platform of Google Audio Ads appears to be similar to dMarc's original efforts to connect advertisers directly to radio stations using an automated platform. Except now the idea has a 800-pound gorilla behind it in the form of Google.
The reach of the supposed platform is impressive: 800+ stations now, 4,200 more stations targeted and coverage in 19 of the top 25 markets.
How does it work? This diagram explains some of it.
I do wonder about tying yourself to a platform (radio) that is struggling under the advance of the long tail fragmentation and mp3 players. But there is no denying that there are still a lot of ad dollars spent on radio and Google is going to get a piece.
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