In one of the most interesting posts that I have read in a long time, John Hagel (Author, Consultant, Speaker) summarizes the research and writing to date about attention economics.
As marketers, the inherent time limitations of the day mean that we are all competitors. If someone is paying attention to your ad, they are not paying attention to mine. They're just not. And that hurts.
What does this mean for your day-to-day marketing activities?
I suggest that you think a little more about engagement and the quality of impressions rather than the quantity. How do you get 5 minutes of a person's undivided attention? And when you do, how do you wow them?
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