Max Kalehoff of Nielsen BuzzMetrics recently shared some great examples of why marketers need to start thinking about marketing to algorithms as well as to people.
Now, I think it is important to note that he's not just talking about search engine optimization. He also mentions recommendation algorithms - an important type of technology that is starting to become more prevalent in music, social media, online video and ecommerce.
Want to make sure that you're optimizing for all the relevant algorithms?
Start watching your web analytics for clues.
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