Widgets are little applications that sit either on a computer desktop or are sometimes installed on the sidebar of a blog. They can be phenomenal tools for branding, marketing, customer service, and seo.
Here are a few great examples.
The Southwest Airlines Ding is a desktop widget that announces new deals at up to 10 airports of your choice as they happen.
Yahoo offers a whole bunch of widgets and advice on how to build widgets.
In terms of blog-installed widgets, mybloglog is a popular choice currently with it's build-your-own social network functionality.
Check these out and think about how you might be able to do something similar!
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