If you're a marketer like me, you spend a lot of time looking at media kits for a number of purposes - competitive research, media planning, negotiation prep and the list goes on. That work is highly valuable but it can be a major pain to scour the web, send email requests and twiddle one's thumbs waiting to get one's hands on the right kits.
MediaPost has decided to answer my prayers and put all the media kits (or at least 37,000 of them) in one place. Free registration is required but that's a hoop I'm going to be happy to jump through.
Thank you, thank you, thank you!
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