In my continuing efforts to point you in the direction of great online marketing resources, I thought that I'd point you to the site of GSINC, a UK-based SEO firm, that has put together a nice series of video tutorials on google and title tags.
The videos are a little more "nitty gritty" than you might be used to but I think they're a solid introduction to some more obscure topics. Also, I'd encourage you to think about how you could do something similar for your customers and community.
Unique and valuable content is the best form of "link bait" and is a great tool for attracting traffic and new business.
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