From north of the border, today comes Agent Wildfire's Hierarchy of Evangelism, a way of looking at your customers based on how much they love you and your company.
From zealots to advocates to the mass market, this hierarchy is an interesting segmentation strategy for your base.
If you did categorize your base into the broad buckets, what would the distribution look like?
Is there a way to turn more of them into zealots? Or, if you're just starting out, to reach out to people pre-disposed to become zealots?
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