In the last few years social networking has reached a significant maturity level within the market. The amazing growth of Myspace, Facebook, LinkedIn and others have proven the business model and the demand.
Yet, social networking is still not a common very business tool at the enterprise level. Part of the reason for this lack of corporate adoption is educational with many senior managers still not understanding social networking and many more not unable to see how it might help their business.
The team at Cerado, developers of Haystack, recently put together a great primer on social networking and how it can help businesses. Check it out.
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