Scoble of Podtech has a great post discussing why Google's business approach creates such problems for Microsoft and serves as such a great marketing tool for Google.
"What does make sense is when you see a Google map object, or a videobar, that it keeps the Google brand in your face and makes you feel good about Google. That messes with Microsoft in a big way. It’s the new-age equivilent of doing advertising on the Super Bowl or the World Cup."
Free online applications can be a huge marketing tool, they can mess with your competition (which is always fun) and they can build a pretty cool form of online competitive advantage.
How could you build a widget or app based on your business?
» Google Takes Aim at Microsoft Office from MarketingBlurb
I've posted before about Google and Strategy, Marketing and Giving It All Away. This week there was another great example of that strategy when Google launched a paid version of its email, spreadsheet, calendar and document programs. Fortune came f... [Read More]
Tracked on: February 23, 2007 10:44 AM | Permalink to Trackback