Mobile marketing is coming. There are simply too many cell phones and they're too core to our lives for marketers to not want to get on them.
But I thought we still had a long way to go to get there.
However, according to a MarketingVox story this morning, Jupiter Research is predicting otherwise:
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double - from an anticipated $1.4 billion this year to $2.9 billion in 2011.
I must admit that I'm fairly dubious that 22% of online advertisers are also doing mobile marketing. Unless you're just talking about the blue-chips. There would seem to be way too many small businesses buying PPC ads to have the mobile marketing percentage be that high.
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