I wrote a few days ago about the power of free in marketing. Now from the Financial Times and Bill O'Reilly comes even more evidence that one of the best ways to build a high growth business (e.g. Google, Skype, Craigslist, Ryanair) is through "freeing" your business model.
Basically, all of the models above subsidize one area of their business with another. However, rather than their free aspect hurting them, it provides a huge competitive and marketing advantage. It is simply "hard to compete with free."
The FT article also examines some the macro-regulatory and economic issues that come with this changing business environment. Great stuff!
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