
PR is being forever changed by the adoption of social media. While the WSJ, NY Times and "old school" media still have enormous power, every joe schmoe with a blog is now a force to be reckoned with.
One of the PR firms leading the way into this bold new world is Edelman. Sure they've made a couple of mistakes along the way but they're doing some really interesting things. Yesterday, they launched their newest initiative, the StoryCrafter Two-Way Press Release.
I love how they developed, tested and built this tool using and around social media. Very, very cool.







Excuse me? This is far more accurate about the value of Edelman's "StoryCrapper."
See http://www.strumpette.com/archives/254-Mega-PR-Firm-Releases-StoryMakerUpper-1.0.html
Posted by: Anonymous | December 11, 2006 11:44 AM | Permalink to Comment