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Dec11
The Next Generation of PR - Edelman and StoryCrafter

Edelman%20Logo.jpg

PR is being forever changed by the adoption of social media. While the WSJ, NY Times and "old school" media still have enormous power, every joe schmoe with a blog is now a force to be reckoned with.

One of the PR firms leading the way into this bold new world is Edelman. Sure they've made a couple of mistakes along the way but they're doing some really interesting things. Yesterday, they launched their newest initiative, the StoryCrafter Two-Way Press Release.

I love how they developed, tested and built this tool using and around social media. Very, very cool. 

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3 Comments/Trackbacks




Excuse me? This is far more accurate about the value of Edelman's "StoryCrapper."

See http://www.strumpette.com/archives/254-Mega-PR-Firm-Releases-StoryMakerUpper-1.0.html

Please leave your name if you feel the need to be so negative. That way others can visit your blog or website and judge your work.

Are the ideas in this new tool totally unique? No. But Edelman is putting their bulk behind social media and that is good.

They're eating the "dog food" and frequently screwing up as they innovate and that is good.

Traditional press releases suck. This is not perfect but it is a step in the right direction.

Thanks for the supportive comments. We're taking them all (good and bad) and evaluating them for the next rev.

Surprised you let the anonymous coward on here at all. (I have a pretty Credible nOtioN frOm aLL mY readers as to who would be prone to anonymously link to Strumpette.)

"Frequently screwing up?" Well... Let's just say the non-successes get the most play. Nevertheless, Edelman *has* received recognition for its successes.

Thanks again.

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