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Dec20
The Secret Driver of Online Advertising Growth

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Everywhere you turn today, you can find rosy indicators or predictions of the future growth on online advertising. From Google's employee's ridiculous tax burden to Forrester's forecast that spending will hit $26 billion in 2010. That level of spending will put it on par with the most mature advertising mediums out there.

But where are advertisers going to find all of this advertising to buy? The answer comes from Topix (where 30% of the page views are from user generated content), MySpace, Digg, AdSense, and other places. The answer is:

FROM YOU. And me. 

Time Magazine knows it. But are you ready? As an user? As an advertiser?

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It's interesting that there aren'r really more or less people (advertisees, if you will) available because of the sites you mention - there are just simply new ways of reaching those people.

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