From Stan James of Lijit comes a great new idea. He proposes that it is not the 80/20 rule that you need to be thinking about. Instead it's the .1/99.9 rule.
What is the .1% of functionality or your business that that 99.9% customers care about? Can you streamline your application to just that?
Stan uses Zingfu as an example but I like YouSendIt. YSI understands the need for focus and they just passed 3 million users. No logins, no zip files necessary, no highly technical mumbo-jumbo. Just dumb simple file transfer. Just the .1%.
This type of laser focus makes it really easy to explain your value proposition and thus to define your market, stay on message in your PR, and more.
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