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Jan30
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If you have a website (and who doesn't these days), I believe that enabling people to spread your content is a crucial functionality. Forward to a friend, digg it, post to del.icio.us, embedd, etc. are all great ideas. SvN recently pointed out a new type of funcationality - the ability to send CitySearch profiles to your cell via SMS. This is a great idea for people who haven't yet acquired a blended PDA/cell with data access. Simple. Quick. Effective. And a cool way to extend one's brand to a new platform. (Also one more channel to monetize - see the ad for Hyundai.)
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Jan30
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A new report from Outsell Inc. revealed that bulk of online marketing dollars, 58%, will go to marketers' own sites. This stat is often overlooked in projections and studies. Why are marketers spending so much on their own sites? Because they...
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The Internet has basically turned us all into direct marketers. We obsess about building our email lists and our RSS subscriber numbers. We worry about conversion rates and shopping cart abandonment. We strive to figure out viral marketing and get...
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Jan29
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Online video (advertising) is one of the next big things. We didn't need Google to buy YouTube for a billion and change to tell us that (though it certainly did "validate" the market). In 2005, a study from Dynamic Logic...
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Jan27
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Corporate Review Marketing can be defined as many things. Just take a look in a variety of textbooks or in the 50 or so books offered at Amazon.com on the subject. Wikipedia can’t settle on one definition for marketing...
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Jan26
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Danny Sullivan is one of the leading minds in the SEO space. You just hear his name everywhere. Over at Search Engine Land, he proposes that SEO should start taking social search engines like Digg, Reddit and StumbleUpon more seriously....
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Jan25
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Advertising Age was nice enough to compile what they believe are the top 100 advertising campaigns of the last century. It's interesting to see the mass/broadcast media power (TV, print) that this list represents and ponder what a list for...
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B.L. Ochman recently posted her 12 Tenets of Social Media Marketing. While they're all pretty good and occasionally funny, I want to highlight number V. V. Thy communications must pass the “who cares?” test. Abandon ye all communications which are...
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Jan22
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Richard Edelman recently recapped a dinner that his PR firm and the Boston Consulting Group sponsored recently. The third point on the list caught my eye. 3) The web has scalability issues for major marketers. TV is still perceived as...
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Measure it or you can't manage it. If I had a dollar for everytime I'd heard that mantra repeated in the marketing world, I'd be a rich man. And in the increasingly online world, measurement should only become easier. But...
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Jan19
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A friend of mine recently pointed me in the direction of a cool new marketing startup called Vontoo. Vontoo offers permission-based, on-demand voice marketing solution.Their website reads:"Vontoo enables organizations to create, send and track permission-based voice messages to people who...
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Jan18
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Have you ever thought about how sound influences your perception of a product? From the jingles on the radio to the sound your mobile makes as it shuts down to the satisfying click of a well-crafted car door shutting, all...
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Jan16
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Seth Godin just highlighted the story of how Glass House Denver sold ONE HUNDRED AND FORTY MILLION DOLLARS worth of condos using permission based marketing. 1. We placed a site sign at the construction site directing people to a website...
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Jan15
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There was another eye-popping stat from the Susquehanna report that blew me away and I'd like to share it with you. (Honestly, the whole report was filled with great information and I highly recommend that you pick up a copy.)...
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A new report released on January 9th, 2007 by the Susquehanna Financial Group on the growth of Internet advertising estimates that the industry will explode to $82 Billion by 2011. In order to reach that number, online advertising must...
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Jan11
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"The problem with marketing isn't that there isn't enough money to spend. The problem is that the people who are spending it are sometimes lazy, selfish, committee-centric, confused or scared. They know better. Of course they do. They just need...
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There is a lot of talk about online video right now. Google's YouTube acquisition is definitely part of the reason but pure growth of the medium (and it's soon-to-happen) leap to mobiles phones are also buzzworthy. In a recent...
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Jan 9
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Mark Cuban (owner of the Dallas Mavericks) has an interesting rant on his blog about why sports marketing is all wrong. His basic hypothesis is that sports marketing is inauthentic. He holds up Happy Gilmore as the type of personality...
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(Warning! Self-promotion in progress.) I'm happy to announce that my research partner (Professor Nora Barnes) and I have just completed a ground-breaking study into the adoption and usage of social media by the Inc. 500. The Inc. 500 are the 500...
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Jan 8
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Many entrepreneurs don't have a lot of money. For marketing or product development or silly things like health insurance. And many marketers don't have as much money as they'd like. So marketing on the cheap is a good skill to...
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Several weeks ago, I went out to lunch with a professor from UW-Bothell. During the lunch I made the statement that the ability to sell was the most important entrepreneurial skill one could have. Last week, a friend of...
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Jan 4
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Right now, there is fair amount of buzz in the web analytics space about 2007 being the year that page views and other traditional really start to take a hit from new technologies like Ajax and social media. Does that...
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Jan 2
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I love this time of year. It's filled with new resolutions (and a ridiculous amount of advertising for diets), the end of football and the beginning of hoops (March Madness is coming!), and, for me, a massive sense of...
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