A new report from Outsell Inc. revealed that bulk of online marketing dollars, 58%, will go to marketers' own sites. This stat is often overlooked in projections and studies. 
Why are marketers spending so much on their own sites? Because they have more control over them and therefore feel that they are the most effective channels for lead generation and branding.
I think this is a healthy viewpoint. More traffic is good but a higher conversion rate is great. You can almost always go get more traffic by buying thought PPC or other methods. But one's marketing dollars will be best spent after optimizing one's website.
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