Marketing can be defined as many things. Just take a look in a variety of textbooks or in the 50 or so books offered at Amazon.com on the subject. Wikipedia can’t settle on one definition for marketing but lists more than ten attempts to distill it to a sentence or two including:
- Marketing is any activity which aim is to make humans behave in a desired manner
- Marketing identifies needs/wants and finds and implements solutions that satisfy those needs and wants
- Marketing is any activity that connects producers with consumers
One thing is clear - the playing field for marketing is evolving from offline to online. In a world where there are 7 billion searches per month and nearly 80% of Internet usage consists of people researching products and services (Jupiter Research), a business, particularly a small business can no longer just rely on the Yellow Pages.
While going online may not be the best strategy for every business, for some businesses, it is the only way. Take for example, the rapidly growing company, SellMyTimeshareNOW. Who
would have guessed that a company located in
In less than four years, SellMyTimeshareNOW has become a leader in the secondary market for timeshare sales and timeshare rentals. Through its online interface, the company has enabled a market for buying, selling and renting timeshares and in the meantime, according to the Company, has also become one of the fastest growing business in
SellMyTimeshareNOW markets online primarily by optimizing its online presence. It uses search engine optimization and paid search techniques to ensure that it can easily be found in the search engines.
By focusing its resources on these two marketing functions, SellMyTimeshareNOW has achieved enviable growth in visitors and page views. An effective online interface and value proposition for its customers keeps visitors returning. For example, their offering includes a search function the allows users to search by resort, region, preferred accommodations, price and type.
Jason Tremblay Jason Tremblay, CEO of SellMyTimeshareNOW.com, was featured in a press release where he discussed the online marketing tools he has learned and applied to this growing company. There are various timeshare sites on the Internet, and Tremblay understood that they needed to make their site really stand out from the rest. They have been very active in promoting and growing online exposure. With offers to purchase or rent more than $216 million in time shares last year, SellMyTimeshareNOW seems poised to continue its growth in a dynamic and competitive environment.
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