(Warning! Self-promotion in progress.)
I'm happy to announce that my research partner (Professor Nora Barnes) and I have just completed a ground-breaking study into the adoption and usage of social media by the Inc. 500.
The Inc. 500 are the 500 fastest-growing private companies in the US. All of them are doing something right when it comes to marketing and for some that something may just be social media.
The research revealed that usage of social media among the companies is much higher than previous research might lead one to predict.
A short executive summary is available.
Very intriguing, Eric. I'm glad you've done this study and I hope it turns a lot of heads.
Posted by: Easton Ellsworth | January 10, 2007 8:52 AM | Permalink to Comment