Have you ever thought about how sound influences your perception of a product? From the jingles on the radio to the sound your mobile makes as it shuts down to the satisfying click of a well-crafted car door shutting, all sounds influence your brand experience.
If you've ever wondering how much sounds influences your brand experience, we now have an answer. According to studies by branding guru Martin Lindstrom and market research firm Millward Brown, sound has a 41% chance of influencing how people perceive brands.
That's a huge number. Don't think applies to you? Do you have on hold music or just voicemail? Do you have a retail shop where you could play music? Do you have a website? A product that opens or closes or has an electronic interface? Then you have an opportunity to influence prospective listeners/customers.
Hat tip to Fast Company.
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