B.L. Ochman recently posted her 12 Tenets of Social Media Marketing. While they're all pretty good and occasionally funny, I want to highlight number V.
V. Thy communications must pass the “who cares?” test.
Abandon ye all communications which are long-winded, formulaic, boring as hell and laden amidst superlatives and marketing babble.Write down your concept in one sentence. Then ask yourself, and answer honestly, “So what?” If it still sounds like a good idea, proceed to re-write it over and over until it has not one extra word.
Now, I think it is useful to use this test for your communications but I think it is even more useful to use it for your business.
Can you define your business is one sentence? What happens if you ask and answer "So What?" after doing so?
Your business essence is your marketing.
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Danny Sullivan is one of the leading minds in the SEO space. You just hear his name everywhere. Over at Search Engine Land, he proposes that SEO should start taking social search engines like Digg, Reddit and StumbleUpon more seriously.... [Read More]
Tracked on: January 26, 2007 10:33 AM | Permalink to Trackback