Marketing and all things related

Measure it or you can't manage it.

If I had a dollar for everytime I'd heard that mantra repeated in the marketing world, I'd be a rich man. And in the increasingly online world, measurement should only become easier.

But today, the Center for Media Research released a shocking stat. Based on a transatlantic survey of more than 500 direct marketers, they discovered that 70 percent of respondents said they apply basic or no analysis to any of their email campaigns. Wow.

Only 30% go beyond basic analysis. If you'd like to move into that elite group you can start by checking out your email reputation at SenderScore.org.