Let's imagine you're interviewing for a job. Doesn't matter if it's a large company or small. At some point, you being interviewed by a senior executive. You answer his or her questions with ease and confidence. Suddenly it's your turn. What do you ask?
Try one of these:
When was the last time you visited a customer?
How often do you visit customers?
What's the most common complaint that you get from customers and how are you addressing it?
Great executive and great companies spend a lot of time visiting customers. Ballmer, CEO of Microsoft, spends 1/3 of his very valuable time doing it. Seth Godin says it's the biggest driver in great customer service.
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